The art of Sue Griffiths at MessieJessie
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Category — 5. Etsy

Etsy News: Sell On Etsy App

The current version of the Etsy app for Android will be the last that supports seller functionality. Etsy have released an updated version of the app last week.

The new Etsy Seller App

The new Etsy Seller App.

The Sell on Etsy app for Android has all the seller functionality currently available in the Etsy app and more.

We’ve recently bought a tablet PC (I know we’re late getting on-board 😉 ) and putting it together with this new app is great for managing Sue’s Etsy shop.No more having to

  • go to the room with the PC, switch it on and go make a cup of tea whilst the whole thing boots up;
  • fetch the laptop, find the battery has run out, having to find the cables and having to sit where it can be plugged (and of course not letting ones lap get overheated 😉 ).

Now, with the almost instant start up of the tablet, we can just pick the tablet up off the coffee table and get on with it.

Only one drawback so far, the quality of the camera. Picture clarity is great but the colour balance is not good.  So, we’re still having to use a separate camera but, its no problem to pop the SD card form the camera into the tablet. And of course, with handy photo and batch editing apps, sorting out the photos is no problem.

Batch Renamer, get from the Google Play store for free.

Batch Renamer, get it free   from the Google Play store .

Batch Image Converter, get from the Google Play store for free.

Batch Image Converter, get free from the Google Play store .

If you’d like to have a go at the new Etsy Seller App you can get here.

More from Sue soon.

October 28, 2014   No Comments

Stay on Top of Your Shop: 4 Inventory Management Tips From Etsy

By Cheyne Little

 

Etsy.com handmade and vintage goods

Photo by Anna Joyce

Anna Joyce opened her eponymous Etsy shop in 2006 to sell the accessories she had been hand printing and sewing in her Portland, Oregon studio. She’s racked up nearly 2,500 sales on Etsy since then. In addition to managing orders for Etsy shop and Etsy Wholesale customers, Anna has spent the past year writing a do-it-yourself book slated to publish in fall 2015. That’s a lot to juggle, but, over the years, she’s learned to take advantage of her shop’s annual ebb and flow.

When you make your first sale on Etsy, worrying about having too many orders to fill might be the furthest thing from your mind. But for many sellers, keeping up with demand as sales ramp up is one of the trickiest parts of running a business. One way to make busy periods more manageable is by setting up inventory management systems and embracing advanced planning. Read on for tips from Etsy shop owners who have learned to do just that.

Stock Up on Popular Items

Anna Joyce opened her Etsy shop back in 2006. Over time, she came to realize that sales in her shop tend to slow down each July. So she started using that time productively. “The summer is a great time to stock up, since I know orders will start to increase for Back to School,” she says. “I’m focusing on creating items now so I’m not scrambling when the fall demand comes.”

Keeping pre-cut fabric pieces on-hand makes it easier for Anna Joyce to fulfill orders on popular products.

Anna keeps ready-cut pieces of her signature fabric, which is printed by a local artisan, on hand in her studio. By keeping popular patterns, pre-cut pieces and complete pockets and labels consistently well-stocked, she’s able to respond quickly when there’s greater demand for a specific item. She also avoids overstocking items that aren’t currently in demand.

Anna is careful to let shoppers know when items are out of stock and keeps them listed as backordered. By adjusting listings to let shoppers know a popular item is out of stock, she manages her customers’ expectations while creating excitement and urgency around sought-after pieces. She also adds extra padding to delivery times for popular items. “It’s better to surprise someone with a delivery that’s even earlier than they expected,” she says.

Create a Smart Storage System

Alice Garrett founded Alice Caroline, an Etsy shop based in Cheltenham, England that sells fabric supplies, in 2009. Since then, she has made more than 10,000 sales to customers all over the world. Given her shop’s high volume of orders, many of which contain multiple items, maintaining an organized inventory system is key. Alice alphabetizes her collection of fabric prints by name for quick reference and easier order packing (the names appear on the edge of each bolt). When she’s packing orders, she also checks off each item on a printed receipt to ensure accuracy. ” You can do a lot with a little organization,” says Alice, who prefers her low-tech approach to fancy inventory management software.

AliceCarolineINline

Alice Garrett organizes Liberty fabrics for her shop, Alice Caroline, alphabetically by name to make packing orders easier.

Alice Garrett organizes Liberty fabrics for her shop, Alice Caroline, alphabetically by name to make packing orders easier.

Optimize Your Workspace

Originally trained as an architect, Holly Luttrell of Etsy shop Edward Owl creates exclusive jewelry pieces with an “all-about-the-rock” approach in her New York City studio. Offering made-to-order jewelry in her shop while building stock for local holiday markets keeps her especially busy during the holiday season. To stay organized, Holly keeps paper receipts posted on a bulletin board alongside a calendar so she always knows exactly where she stands and what’s coming down the pipeline.

Holly also keeps a close watch on her most vital supplies, maintaining drawers full of gemstones and a binder of important information about each one. “It doesn’t have to be pretty or perfect,” Holly says. She suggests studying how you work and optimizing your space and supplies for efficiency, so creating becomes more intuitive. “I lean over and the basket of items I need is always right there,” she says.

edwardowlinline

Keeping organized supplies at her fingertips is key to Alice Garret’s inventory management system.

Don’t Wait!

After having two babies in two years, wardrobe stylist Cat Shanahan decided to find a new home for many of the vintage items in her closet. She founded her Toronto-based Etsy shop, Aiseirigh Vintage, in 2010 and quickly amassed a massive inventory of vintage items, which she managed using spreadsheets. But the system eventually stopped working, partially due to a lack of discipline on Cat’s part. “It’s the most terrible feeling to not know where things are,” she recalls.

That’s when Cat’s husband, Craig, created a software program that functions much like a SKU system and helps her keep track of inventory. The system has proven key as Cat continues to expand her inventory, which is now located in two warehouses. Her advice to fellow sellers: Don’t wait until your inventory gets out of control to set up a system for managing it. “Don’t start the bad habit,” says Cat, who has made more than 1,700 sales in the past four years. “Make a system that works for you; use labels or number all your items. Get creative!”

vintageinline

A huge inventory of vintage clothing is the crux of Cat Shanahan’s business — and knowing exactly where and how to find individual pieces helps her keep up with orders.

How do you organize your inventory? Share your favorite techniques in the comments.

Seller Handbook Best-of Archives | Bin-Based Inventory Management System

Cheyne Little worked full-time on her accessory line and the leadership team of her local Etsy Team for two years. She left Texas and self-employment behind to work on the Seller Education team at Etsy in 2011.

Source: etsy blog

July 29, 2014   No Comments

Long Tail Keywords as Etsy Listing Titles?

Sue and I have always tried to apply SEO (Search Engine Optimisation) to her Etsy listings, in particular using Keywords.

Well, a few of weeks ago I wrote a post entitled “If you run a blog to support your Etsy shop”, which received a comment from Mandi of  DIYCraftPhotography. Visiting Mandi’s web site I came across a great article “ Get Discovered with Search Friendly Etsy Listing Titles”. In essence, the article describes using longer listing titles to draw more views. Not unlike using long tail keywords as part of your SEO strategy to draw more site visitors.

What is a keyword?

A keyword is a word used to help search engines, including Etsy and Google, deliver appropriate pages when people conduct searches.

1. What Is a Long Tail Keyword?

Long-tail keywords are phrases rather than individual words; they have less search volume and less competition to rank for. Take a look at the following example “Assemblage Art Dress Little Women” This is a long tail keyword as opposed to the single keyword “Assemblage”

The difference between “Assemblage” and “Assemblage Art Dress Little Women” is this:

  • When a person searches for “Assemblage” you’ve little idea what that person has in mind.
  • When a person searches for “Assemblage Art Dress Little Women,” that person’s intent is much clearer.

 

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2. Relevancy

Keyword searches with single words will always return many and varied results because a single word can cover such a broad spectrum of subjects – it is not accurately relevant.

Long-tail keywords are more targeted and the results are highly relevant. This means the people who click through are more likely to purchase your item.

3. Competition

Because there are a limited number of results on the first page of a search, competition for ranking with a single keywords is high. Because of their relevancy long tail keyword searches have less competition. But, as long tail keywords can often result in a higher conversion rate, it follows that it is more profitable to get ranked for long tail keywords than getting ranked for a difficult single keyword.

4. Long Tail Keywords Are Old Hat

Some people would say long tail keywords are and old method of SEO and no longer works. But, theses days more and more people are using long tail keywords when searching on line.

5. How so?

Both Apple and Google, leaders in mobile device operating systems, are moving forward with natural language technologies – iPhone’s Siri and Android’s Google Now.

The way we interact with mobile devices favours long tail keywords.

The way we interact with mobile devices favours long tail keywords.

More and more users are using a mobile device to surf the internet and, to search on Etsy! People pull out their mobiles and “talk” to their phone to get answers. Search is becoming more like a conversation with the search engine. And even when they can’t talk to their device, they are still typing out their search as a question.

Here are some samples:

  • “Where’s the nearest Tesco store?”
  • “How do I get rid of toothache fast?”
  • “Which essential oils affect mood?”

Searches on Google, likewise Etsy, are now more of a long tail question than a single keyword. That means more than ever long tail keywords are important in good SEO.

6. So What Next

I read Mandi’s article and decided to give it a go. I changed the titles of Sue’s Etsy listings on 9th June. As you can see from the graph below, although listing views both before and after 9th June could exceed 50, overall they have seem to have exceeded 50 on more days after 9th June than before.

Changing the tiltes appears to have had an affect.

Changing the titles appears to have had an affect.

The change in listing title does seem to have an effect. I’ll continue to watch the listing views over the coming weeks and see if the numbers continue to increase. Of course I may need to improve my titles but hey, there’s nothing to lose. If you fancy having a go at this yourself why not pop over to Mandi’s site and read the full article, you can find it here “Get Discovered with Search Friendly Etsy Listing Titles” by Mandi Grant of DIYCraftPhotography.com .

July 22, 2014   1 Comment

Using Twitter To Gain More Etsy Views #5

Gaining views of your Etsy shop is obviously key to making a sale and there are many ways to do this. If you’ve been following my recent posts, you’ll know that Sue and I look to Etsy to earn a small additional income; we’ve no marketing budget and use free online tools and social media to spread the word, helping people discover our blog and Sue’s Etsy shop. This post is about how and why we use Twitter to help people find us.

Use Twitter to spread the word.

Use Twitter to spread the word.

For a fair while Sue and I worked at getting Etsy views by maintaining this blog, but in the autumn of 2011, Etsy launched their Connect Your Shop integration buttons aimed at sellers. What they offered was the chance to link your Twitter and Facebook accounts to your Etsy shop. Click the Twitter button on your Etsy listing and it’s sent to your Twitter account. Others who view your Etsy shop listings can also click the button and send it to their Twitter accounts.

Use Etsy's shop integration buttons.

Use Etsy’s shop integration buttons.

We immediately added the appropriate buttons to Sue’s Etsy shop and I set up a Twitter account. Since then every new shop listing and blog post we’ve made has been tweeted via @messie_jessie__ As we reached a new audience we saw a definite increase in our Etsy views. But, there is more to Twitter than self promotion; beware over promoting on Twitter, it is likely to get you ignored or dropped pretty quickly.

Whilst we’ve found Twitter to be a great way to promote Sue’s work it has also introduced us to other artists and crafters. Twitter is a great place for meeting people, finding out what is happening and for sharing. And, that last part – sharing, is the key to using Twitter effectively to help people find your Etsy shop.

We regularly use Twitter to see what’s going on out there and when we find something we like we ReTweet it – we share it. Sharing gets you noticed! The original Tweeter will usually thank you and no doubt check out your profile. So what if they don’t buy anything? If they like what you do they may “follow” you and even return the favour by ReTweeting your work to their “followers”. That’s where the beauty of Twitter lies.

Its a chain reaction.

Its a chain reaction.

When another Twitter user ReTweets your tweet, it gets seen by all their followers, who in turn may Retweet it to their followers – imagine a chain reaction. For example, we currently have approx 1000 Twitter followers and say each of them has 100 followers each and each of their followers has 100 followers each, then each of our Tweets has a potential audience of 1,000,000 people. Like I said, we have 1000 followers and, it’s likely that many of these will have 1000’s of followers so; in reality the reach of a single Tweet is huge. If only a fraction of the potential audience for a single Tweet ends up viewing Sue’s Etsy shop then, the potential for a sale is that much greater.

So get on over to Twitter, sign up and make sure to add the Twitter buttons to your Etsy shop and anywhere else you can.

If you have any questions you’d like to ask, ideas and experiences you’d like share, please feel free to leave a comment.

Don’t forget to use the buttons on the right-hand side of the page to subscribe to our RSS Feed, Like us on Facebook or Follow us on Twitter or Pintrest. Oh ! And don’t forget Sue’s Etsy Shop.

March 7, 2014   No Comments

Whats Your Preference? #Survey

With so many stories about this social network or that social network loosing users, we thought we’d try and find out which you prefer.

Please give us your opinion by clicking on the button below and choosing your prefered network.


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If your prefered network is not listed, you can still tell us by leaving a comment below.

February 17, 2014   No Comments

Help People View Your Etsy Shop

How do you get people to view your Etsy shop? Continuing the series of posts on how to earn with Etsy.

Firstly, how do people find your Etsy shop? Could it be?

• By going direct, typing in the web address or adding your shop to their favourites. But they already know about you and that won’t help you increase your views.

• You could pay for views but, these sorts of views are extremely unlikely to convert to buyers.

• You could pay for search adds on Etsy and elsewhere but, you’ve no real budget and for the volumes we’re looking at we can’t be sure they would gives us a realistic return on our investment.

So what is a simple and low cost way to get more views of your Etsy shop? Sue and I decided to blog about Sue’s work, her Etsy shop and ourselves. How would this help?

Blogging helps to generate interest in your work and you.

Blogging helps to generate interest in your work and you.

How many pages do you have in your Etsy shop, how often are you going to update your About page? You Etsy shop can be regarded as fairly static if, like us you are only chasing a moderate level of income and you’re not listing items which are easily replicated, meaning the major search engines are not likely to take much note.

Maintaining a regular blog will mean your web presence grows, you keep your audience up to date with where your work is headed and they also get to know you as a person. Posting regularly to your blog will also let the search engines such as Google and Bing know that you have an active website, causing them to check regularly for content you’ve published and they should share.

Every post you create is another indexed link from the search engines’ database to your site and an opportunity for you to push viewers to your Etsy shop.

Don’t forget the social networks I mentioned in my previous post. Every post you make to your blog can be shared, via appropriately placed buttons or directly, over Twitter, Facebook, Pintrest or any of your preferred social networks – spreading the word about you to a greater audience. Likewise, if you share your post via your own social network accounts this will draw people to you blog and onwards to your Etsy shop.

That’s it for now, more about blogging later.

If you have any questions you’d like to ask, ideas and experiences you’d like share, please feel free to leave a comment.

Don’t forget to use the buttons on the right-hand side of the page to subscribe to our RSS Feed, Like us on Facebook or Follow us on Twitter or Pintrest

 

February 11, 2014   No Comments