If you run a blog to support your Etsy shop, a blog in which you tell your audience about yourself and your work, in which you try to include some useful and interesting posts about other artists, ideas or techniques; would you rather…
• one post attract many visitors once a year?
• or posts grow traffic month to month?
Having lots of people visit your website is great, it means you’re doing something right. It means you’re posting articles people find enjoyable or informative and it means you’re on the right track. Having these visitors share your post will bring more visitors.
However, many blog owners find it difficult to get their post shared. I don’t mean getting posts to go viral, I mean getting visitors to Tweet, Facebook share or Stumble what you post.
How do you get visitors to share your posts? Here are some ideas to get you started.
1. Sharing buttons
Make it easier for your readers to share your content by including “sharing buttons” on your site. Whatever blogging platform you use there are bound to be free plugin “sharing buttons” available. The plugin we use is Shareaholic, get it here
2. The point
Don’t waste your readers’ visit. Think about what your post is going to convey, make sure the post is relevant to them. Will they have learned something new? whether it be about you, your work or another artist. If not, is it really worth posting?
3. Ideas worth sharing
I’m sure you’ll have many ideas about what to post but are they all good? When you get an idea for a post, can you make it even better? Include links to other resources enabling your reader to research further. Try to find ways to make your post different.
You will need to do this! How much depends on the depth of your intended post. Never start without doing at least a little; even if it’s just a simple Google search or visiting a few relevant blogs to affirm thoughts and information.
5. Make it different
Whether you search with Google or Bing you’ll find plenty of links to pages about your chosen subject. So, how do you get your post shared? Make it different!
How? Make it personal; put as much of yourself in it as you can. This is possibly the easiest and hardest of things to do. On the one hand we’re all unique and after all, your blog is about you but, on the other hand, how many of us find it that easy to reveal our inner selves. Instill as much of yourself into your posts as you can but, stay within your comfort zone.
6. How long should my post be?
What we want is for our posts to be shared. We’re looking to gather people who will come back again and again not one off’s. So, forget what Google wants and focus on your reader.
Some people enjoy reading long articles that go into great detail whilst others prefer a summary or even skim. So write until you’ve said what it is you want to say. Our blog even has regular wordless posts.
Knowing your audience will help you determine how long your posts should be. Take a look at this article from Heather Lloyd Martin – Whats the best word count for google
7. Visual elements
The niche which this blog forms part of is highly dependent on imagery, and we do our best to provide as much as we can without slowing page loading times. We aim to share imagery which is compelling, with each post including a suitable number. For instance when posting about a new piece we include 4-5 images (hopefully different than those in the Etsy Shop ) ; posting about another artist such as on a Wordless Wednesday contains about 8 images; whilst this post contains few if any.
Images are probably the most shared content on the internet, Pinterest is a major sharing network. Make sure to include some, and as mentioned earlier in this article, make sure you have social share buttons on your site Link here-
8. Beyond the written word
Multimedia elements aren’t just images, they include audio and video, too. We experimented with video a while ago and found it most useful. However, videos are not as easily shared as still images and not always easy to make. Another drawback is storage; but you can get around this by having a YouTube account and hosting your videos there. Then it’s a simple matter to embed the YouTube code into your post in order to share your content.
They say a picture paints a thousand words. Smooth animation or video takes around 24 frames per second. Therefore, a 30 second video is 24 x 30 x 1000 = 720000 words 🙂
9. Share your own posts
Don’t expect people to share your content if you don’t share it yourself. Here are a few things you can do to start sharing.
Email list – give your readers a chance to subscribe to your blog and receive posts by email..
• Tweet it – and if you can include an image. Images stand out more in a Twitter timeline.
• Facebook share it – again include an image if you can.
• Pin It – pin the leading image to your board
• Share it more than once – Your readers are online at different times in the day, so share your content more than once.