I often see Etsy shop owners, around this time of year, visiting the Etsy forum quering a drop in shop views or sales. I don’t think that what they’re experiencing is a sudden spate of ” low views ” or ” low sales “. What I think is happening is, they’ve not noticed the steady decline in views and sales that can occur following the hectic lead up to Xmas and the new year. More likely they become aware of the drop in income (the bottom line), then look to find the cause and find their views have dropped.
If you take a look at Alexa page views for Etsy.com, you’ll see, despite continued growth, the post January dip in views is a part of the Etsy cycle. (Having said that, the drop in 2013 is more marked than in previous years. We know the global economy is only just coming out of a major recession and I wonder if this is the cause of the bigger dip in 2013.)
Now compare the Etsy stats (views) for Messie Jessie over the last tweleve months. Not as marked but, like the Alexa stats for Etsy.com they show a decline in views over the same period January to June/July.
Finally take a look at the google analytics stats for Messie Jessie over a two year period. Like the Alexa stats for Etsy.com they show growth but with definite drops after the Xmas and New Year period.
What’s the conclusion? Different shops selling different things may have a totally different experience to what I and other Etsy sellers have. I’m not that experienced in the world of retail and my Etsy shop is not that old but, could it be that the post Xmas / new year drop is just a natural part of the Etsy or retail cycle. Maybe someone with more experience could share their opinion?